ATTRACT
Magnetism, attraction and circularity as embodied forces.
ATTRACT is a 30-minute site-specific performance created for the launch of Attract™ by Iris Ceramiche Group during Berlin Art Week 2024.
Conceived in direct relation to the gallery’s architecture and to the material innovation of Attract, the work unfolds as a spatial composition. Movement guides the audience through zones of proximity, tension and circulation, activating surfaces, bodies and spatial rhythms in real time.
The choreography translates the technological and material qualities of the product into a shared physical experience, a dialogue between architecture, innovation and human presence.
1 / 10